Bunny Rabbit - Kmart Small Fry Menu Mask (1970's)

Step back into the retail world of the 1970s with this whimsical Kmart Small Fry menu mask featuring an adorable bunny rabbit in a bright red bowtie. Issued as part of Kmart’s in-store promotions for their “Small Fry” children’s menu, these oversized masks doubled as both a menu and a fun freebie for kids accompanying their parents to the store’s lunch counter.

Measuring an impressive 14 inches across, the bunny design reflects the soft, friendly advertising style of the period—round cheeks, wide eyes, and pastel coloring designed to charm children and families. Unlike many of the smaller premium masks from cereal or potato chip promotions, this Kmart example is oversized and display-worthy, making it particularly striking as a collectible today.

These were printed in large numbers but heavily used (cut, drawn on, and discarded), so intact survivors—especially in clean condition—are becoming increasingly hard to find. They also serve as a nostalgic reminder of the era when department stores offered in-house cafeterias and fast-food style dining for families on the go.

Date: 1970s
Maker/Distributor: Kmart (Small Fry menu promotion)
Size: 14" x 10"
Rarity: Moderately scarce due to size, fragility, and intended one-time use