Gabby (Gullivers Travels) - Paramount Pictures - Heckers Flour - Promotional Paper Mask (1939)

Step back into 1939 with this rare promotional paper mask featuring Gabby, the grumpy yet lovable town crier from Paramount Pictures’ Gulliver’s Travels. Released as a cross-promotion with Hecker’s Flour, this mask was distributed to children just as Paramount launched its lavish animated feature—an ambitious answer to Disney’s Snow White and the Seven Dwarfs.

The reverse side features a charming “Lilliputian Cake” recipe using Hecker’s Flour, along with playful directions for kids to “act out” scenes from the movie at home.

Details:

Official Paramount Pictures copyright (1939)

Promotional tie-in with Hecker’s Flour

Full-color lithograph front with Gabby’s scowling expression and wide-brimmed yellow hat

Reverse side includes recipe, play instructions, and sponsor branding

Measures approximately 9 x 9.5 inches

Rarity & Collectibility:
This is part of the Gulliver’s Travels promotional mask set, which also featured Gulliver, King Little, Princess Glory, and others. Gabby, however, is among the most desirable characters due to his popularity and eventual spin-off cartoon series (1940–41).