Good Humor Ice Cream Man - Mascot Mask (1950's)

This is an original Good Humor Ice Cream Man promotional paper mask, dating to the 1950s. Distributed by the Good Humor Corporation, it served as both a playful giveaway for children and a marketing tool reinforcing one of America’s most beloved mid-century brands.

Brand Background
Good Humor was founded in Youngstown, Ohio, in the 1920s and quickly became synonymous with ice cream bars on a stick. By the 1950s, the company had firmly embedded itself in American culture, with its iconic white-uniformed ice cream men and fleets of jingling trucks cruising suburban neighborhoods. The smiling Good Humor man symbolized wholesome fun, summer afternoons, and postwar optimism.

Promotional Use
This mask was likely handed out during local ice cream truck promotions, fairs, or store tie-ins. With its cheerful grin and crisp white cap emblazoned with the Good Humor winged logo, the mask allowed kids to “become” the ice cream man for an afternoon—an effective and memorable piece of brand advertising.

Design & Details
Measuring 9 by 11 inches, the mask features bold litho printing in bright colors, capturing the clean-cut, trustworthy look of the Good Humor driver. The iconic cap with the winged logo instantly identifies the brand, making it one of the more recognizable corporate mascot masks of the 1950s.