King Lionheart - Wheaties Cereal mask (1940s-50s) - backside

The “King Lionheart” mask was part of the imaginative Wheaties cereal mask series issued in the late 1940s–50s. With his ornate crown, bold features, and stylized mustache, King Lionheart embodied a regal, storybook fantasy character—distinct from the animal, frontier, and cultural figures also featured in the set.

Measures: 10 x 12.5 inches
Date: 1940s–1950s
Origin: Wheaties cereal backside premium

Rarity: While not as scarce as top-tier figures like Teddy the Bear or Iron Jaw, King Lionheart is less commonly encountered than the more widely distributed animal or comic-strip masks.