Black Cat - Canada Dry Soda Halloween mask (1950s)

This striking 1950s Black Cat mask was issued as a free promotional premium by Canada Dry Soda, tying the brand to the Halloween season. The bold, wide-eyed feline with sharp white whiskers and glowing orange eyes captures the spooky fun of mid-century trick-or-treating. Measuring 8½ by 7 inches, this cutout mask was printed on light cardstock and intended for kids to wear with a string.

Promotional History
In the postwar years, companies like Canada Dry tapped into the booming Halloween market. Soda, candy, and snack brands competed for brand loyalty by giving away colorful premiums—masks, noisemakers, and paper toys—often printed directly on packaging or offered in-store. Canada Dry’s Halloween masks are among the most remembered of these ephemeral promotions, blending advertising with play.

Design & Theme
The black cat has long been a Halloween icon, tied to superstition, witches, and autumn folklore. This version, with its sharp fangs and mischievous grin, perfectly reflects the playful yet spooky 1950s commercial art style. Its bold design made it eye-catching for children and ensured the brand logo stayed in the holiday spotlight.