Pancho (Cisco Kid) - Harvest Bread Company - Promotional Advertising Mask (1949)

This original 1949 promotional mask features Pancho, the loyal and comedic sidekick of the Cisco Kid. Issued by the Harvest Bread Company, this mask was part of a major cross-promotion during the height of Cisco Kid’s popularity on both radio and early television. Children could tune in to the episodes while wearing these masks, embodying either Cisco or Pancho in their living rooms.

Pancho was a beloved character, balancing Cisco’s charm with humor and warmth—making the duo one of the most recognizable cowboy partnerships of mid-20th-century pop culture. Harvest Bread capitalized on this cultural wave, using mascots like Cisco and Pancho to strengthen brand loyalty in the competitive bread market. The back of the mask features an advertising copy and broadcast tie-ins, reminding families when to tune in and what to buy at the grocery store.

Origin: Harvest Bread Company (USA)

Date: 1949

Character: Pancho (Cisco Kid’s sidekick)

Material: Printed paper with advertising reverse

Size: 10 ½ inches by 12 inches

Condition: Excellent colors, strong vintage appeal