Alf (The Elf) - Wheaties Cereal mask (1940s-50s) - backside

This whimsical “Alf the Elf” mask is a delightful survivor from the 1940s–50s Wheaties cereal promotions. Printed on the back panel of the box, Alf was part of the lineup of colorful characters children could cut out and wear—transforming an ordinary breakfast into a magical adventure.

Alf’s wide grin, mischievous eyes, pointed ears, and checkered cap capture the playful, fairy-tale charm of mid-century advertising. Unlike sports tie-ins that focused on Wheaties’ champion image, masks like this were designed purely for imaginative play, making them especially memorable for kids of the era.

📏 Measures: 9 x 11 inches
📅 Date: 1940s–1950s
🎨 Origin: Wheaties cereal backside premium