Blue Star Potato Chips Popcorn Shoestring Potatoes - Mascot Promotional Paper Mask (1940s)

This rare promotional paper mask was issued in the 1940s by Blue Star, a regional snack company best remembered for its potato chips, popcorn, and shoestring potatoes. Featuring a bright clown face topped with a wide-brimmed red cowboy hat boldly advertising the Blue Star brand, this mask served as both a playful giveaway for children and an inventive piece of point-of-sale advertising.

Unlike national snack giants of the era, smaller regional companies such as Blue Star had limited advertising runs, meaning far fewer of their paper ephemera pieces survive today. Most were used once and discarded, making intact masks like this especially hard to find.

Measures: 10 x 12 inches
Date: 1940s
Origin: Blue Star Potato Chips, Popcorn & Shoestring Potatoes promotional giveaway

Rarity: Scarce regional advertising mask—survival rates are very low compared to national cereal promotions.