Golden Hair (The Princess) - Wheaties Cereal mask (1940s-50s) - backside

This “Golden Hair, The Princess” mask is one of the charming and whimsical designs from the postwar Wheaties mask series, printed on the backs of cereal boxes in the late 1940s through early 1950s. With its wide-eyed expression, curly hair, and royal crown, this piece reflects the era’s fascination with fairy-tale characters and playful cereal promotions meant to capture the imagination of children.

Like all Wheaties masks, most were cut out and quickly discarded, making intact box-back examples like this far harder to find today. While not as scarce as some of the more unusual animal or villain characters, “Golden Hair” remains a popular collectible for its nostalgic theme and classic design.

Measures: 10 x 12 inches
Date: 1940s–1950s
Origin: Wheaties cereal backside premium

Rarity: Considered moderately scarce—survivors exist, but complete panels with bright color and minimal wear remain desirable to advanced collectors.