Happy (Snow White and the Seven Dwarfs) - Foremost Milk Shake Mix - Advertising Paper Mask (1967)

This is an original 1967 promotional paper mask of Happy, one of the beloved Seven Dwarfs from Walt Disney’s Snow White and the Seven Dwarfs. It was created as a tie-in with the Foremost Milk Shake Mix promotion, which ran during the theatrical re-release of Snow White in 1967.

Unlike the fragile 1937 Par-T-Mask series produced by Einson Freeman, this mask was printed nearly three decades later as part of Disney’s continued marketing push to new generations. Distributed through Foremost Dairies, these masks tied food products directly to the re-release campaign, reflecting the 1960s golden era of cross-promotion between studios and household brands.

On the reverse, the mask carries printed Foremost advertising: “Be sure to try all of the delicious flavors of Snow White Milk Shake Mix”, making it a rare blend of Disneyana and vintage food advertising ephemera.

Happy’s design here is cheerful and bold, with rich lithographed colors capturing his rosy cheeks, bright smile, and oversized green cap. The mask is large and eye-catching, measuring 13 ½ inches by 9 inches, and remains an affordable entry point for collectors seeking authentic vintage Snow White memorabilia.

Historical Context:

1937: Original Snow White masks released by Einson Freeman Co. as Par-T-Masks.

1967: Disney re-releases Snow White and the Seven Dwarfs to theaters; Foremost Milk Shake Mix launches tie-in promotion, distributing paper masks of the dwarfs to children.

These masks mark an important era where classic films were reintroduced to new audiences roughly every decade, ensuring their place in pop culture.

Details:

Date: 1967
Studio Tie-In: Walt Disney Productions – Snow White and the Seven Dwarfs (1967 re-release)
Promotion: Foremost Milk Shake Mix advertising giveaway
Size: approx. 13 ½" x 9"
Medium: Lithographed paper, single-sided, with printed advertisement on reverse