Jolly Jim (The Hobo) - Kelloggs Corn Flakes mask (1953) - cutout

This cheerful face belongs to “Jolly Jim,” part of Kellogg’s 1953 cereal box mask promotion. Printed directly on the back of Corn Flakes boxes, these masks were meant to be cut out by children and worn with string. Few survived intact due to their fragile nature and intended play use.

Jolly Jim — complete with round cheeks, bright eyes, a cigar in his mouth, and a jaunty Tyrolean hat with flower — reflects the lighthearted and whimsical characters popular in mid-century advertising. His image is both humorous and slightly mischievous, embodying the playful tone Kellogg’s aimed to bring to the breakfast table.

Maker: Kellogg’s Corn Flakes

Year: 1953

Format: Cereal box cutout mask

Character: Jolly Jim (The Hobo)

Size: Approx. 7 x 8 inches

Condition: Vintage cutout; light wear consistent with age, but colors remain vibrant