Maggie - Wrigley's "Comic Club" King Features Syndicate - Einson Freeman Co. Mask (1933)
Made by Einson-Freeman Co. • Licensed by King Features Syndicate
Issued for Wrigley’s Juicy Fruit Chewing Gum Promotion
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Meet Maggie, the fiery wife from the classic comic strip Bringing Up Father — the long-running creation of George McManus, first appearing in 1913. Known for her high-society airs, explosive temper, and endless battles with her working-class husband Jiggs, Maggie became one of the most recognizable faces in early 20th-century American comics.
This beautifully lithographed Einson-Freeman mask was issued in 1933 as part of the Wrigley’s “Comic Club” promotion — a mail-in premium campaign that rewarded gum wrappers with full-color masks of newspaper characters. With her towering red curls, bright blue headband, and expressive grin, Maggie remains one of the most visually dynamic masks in the entire series.
(Newspaper advertisement shown for reference only — not included.)
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Character: Maggie (from “Bringing Up Father”)
Creator: George McManus
Year: 1933
Maker: Einson-Freeman Co., Long Island City, N.Y.
License: King Features Syndicate
Material: Lithographed heavy paper stock
Dimensions: Approx. 9 inches tall
Condition: Excellent color with mild age toning and expected tape reinforcement to tabs; markings clearly read:
“PAT. APPLIED FOR — EINSON-FREEMAN CO. — L.I. CITY, N.Y.” and “MAGGIE / KING FEATURES SYNDICATE.”
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💎 Rarity & Known Survivors:
The Maggie mask is one of the most desirable from the 1933 set — bright, large, and graphically bold. Her companion mask, Jiggs, appears slightly more often, making Maggie the rarer of the two. Estimated surviving examples: 20–35 worldwide
Character Est. Survivors Rarity Tier
Maggie 20–35 Ultra-Rare
Jiggs 30–40
Barney Google 25–35
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Bringing Up Father remains one of the most iconic American comic strips ever printed — a social satire that ran for nearly 90 years. This 1933 Wrigley’s mask of Maggie captures the golden age of both humor and advertising art. Her oversized curls and bright palette make her a perfect example of early Depression-era vibes.