Katzenjammer Kids Comic Section - Wrigley's "Comic Club" King Features Syndicate - (June 11, 1933)
June 11, 1933 – The Katzenjammer Kids Comic Section
Featuring Wrigley’s Juicy Fruit “Free Comic Masks” Advertisement
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This complete Sunday color comic section (dated June 11, 1933) represents the first known national newspaper appearance of the Wrigley’s “Comic Club” mask promotion — the campaign that gave birth to the legendary Einson-Freeman 1933 mask series.
The front page features The Katzenjammer Kids and Dinglehoofer und His Dog Adolph, both drawn by Harold Knerr under King Features Syndicate. The reverse page displays the vivid full-color Wrigley’s Juicy Fruit ad, where readers were invited to “Join the Comic Club” and send in gum wrappers for masks of Jiggs, Maggie, Popeye, Boob McNutt, Barney Google, Mrs. Katzenjammer, Captain Katzenjammer, and others.
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Publication Details
Date: Sunday, June 11, 1933
Publisher: King Features Syndicate
Sections:
Front: Dinglehoofer und His Dog Adolph / The Katzenjammer Kids
Back: Wrigley’s Juicy Fruit – “Free Comic Masks” full-color ad
Printer: Likely distributed in Hearst Sunday newspapers nationwide (examples documented in Chicago Tribune and Boston Sunday Post editions)
Size: Full tabloid format, approx. 15" x 20"
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Without this 1933 comic section, there would be no Phony Face mask legacy to celebrate. This Wrigley’s advertisement was the blueprint for the Einson-Freeman mask production — the campaign that connected chewing gum, comic strips, and childhood fantasy during the Great Depression.