Mickey Mouse Comic Section - Wrigley's "Comic Club" King Features Syndicate - (September 17, 1933)
September 17, 1933 – Mickey Mouse Sunday Comic Section
Featuring Wrigley’s Juicy Fruit “Free Comic Masks” Advertisement
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This complete Sunday color comic section (dated September 17, 1933) captures an exceptional pairing of early Walt Disney with one of the most recognizable Depression-era premium offers: the Wrigley’s Juicy Fruit “Comic Club” Free Mask” advertisement.
The front page showcases a lively Mickey Mouse strip, with Mickey and Pluto animated in the bold, energetic style that defined Disney’s early newspaper era. Beneath it runs Little Jimmy, another long-running King Features strip known for its classic visual humor.
The reverse side features the vivid full-color Wrigley’s Comic Club advertisement — the same national promotion that encouraged children to mail in gum wrappers for masks of Popeye, Jiggs, Maggie, Barney Google, Toots, Boob McNutt, Wimpy, Mrs. Katzenjammer, Krazy Kat, Ignatz, Casper, Tim Tyler, Tillie the Toiler, and many others.
This ad represents one of the cornerstone newspaper pieces that fueled the demand for the now-legendary Einson-Freeman 1933 mask series.
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Publication Details
Date: Sunday, September 17, 1933
Publisher: King Features Syndicate
Sections:
Front: Mickey Mouse / Little Jimmy
Back: Wrigley’s Juicy Fruit – “Free Comic Masks” full-color premium advertisement
(“The Comic Club” – Elmer’s Wrigley’s gum storyline)
Printer: Distributed in major U.S. Sunday newspapers, including documented Hearst affiliates and regional papers across the country
Size: Full tabloid format, approx. 15” × 20”
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This Wrigley’s advertisement served as one of the key national promotions connecting chewing gum, newspaper comics, and childhood mail-away fantasies during the Great Depression.
Paired with an authentic 1933 Mickey Mouse page, this section stands as a rare dual-collectible — representing both early Disney print history and the origins of America’s most famous comic-character mask campaign.