Timber Wolf - Wheaties Cereal mask (1950s) - cutout

This striking Timber Wolf mask was issued on the backside of a Wheaties cereal box in the 1950s. Part of Wheaties’ wider run of promotional cut-out masks, it represents the era when cereal boxes weren’t just packaging but a source of free toys, games, and imagination for children.

The artwork captures the wolf with fierce eyes, bared teeth, and bold mid-century lithography, inviting kids of the time to slip into character for backyard adventures. Most of these masks were cut out, worn, and discarded, making authentic survivors like this one increasingly rare today.

Date: 1950s

Origin: Wheaties Cereal (General Mills) backside cutout

Character: Timber Wolf

Size: 8 ½ x 10 inches

Condition: Bright colors, some age wear consistent with its history as a cut-out premium.