Cinderella (Walt Disney) - Wheaties Cereal mask (1951) - backside

This rare Wheaties cereal mask features Cinderella, issued in 1951 as part of General Mills’ partnership with Walt Disney Studios. Coming on the heels of Disney’s hit 1950 animated film, Cinderella became one of the most beloved characters in the series of cut-out “Fun Masks” offered on the back panels of Wheaties boxes.

Children could cut along the dotted lines to transform themselves into Cinderella, capturing the magic of the fairy tale at the breakfast table.

Measures: 11.5 x 12.5 inches
Date: 1951
Origin: Wheaties / Walt Disney promotional mask

Rarity: Moderate. While not as scarce as Mickey or Dumbo, Cinderella remains one of the more desirable female characters in the Wheaties/Disney series.