Cinderella (Walt Disney) - Wheaties Cereal mask (1951) - cutout

This Wheaties cereal mask features Cinderella, Disney’s iconic princess from the 1950 animated classic. Issued in 1951 as part of General Mills’ partnership with Walt Disney Studios, these “Fun Masks” brought beloved Disney characters into American kitchens. Children could cut out the mask directly from the cereal box panel, making breakfast time interactive and magical.

Cinderella was one of the centerpiece characters in the Wheaties Disney mask promotion, timed perfectly with the film’s postwar popularity and re-releases. Because most masks were quickly cut and worn, complete cutouts that survive in collectible condition are increasingly scarce. While more common than Dumbo or Pinocchio, Cinderella retains strong appeal due to her timeless place in Disney history.

Measures: 7 x 8 inches
Date: 1951
Origin: Wheaties / Walt Disney promotional mask series

Rarity: Moderate. Cinderella masks were distributed in large numbers, but relatively few cutouts have survived intact. This makes it a desirable mid-range piece for collectors pursuing the complete Wheaties Disney mask set.