Felix the Cat Comic Section - Wrigley's "Comic Club" King Features Syndicate - (September 17, 1933)
September 17, 1933 – Felix the Cat Sunday Comic Section
Featuring Wrigley’s Juicy Fruit “Free Comic Masks” Advertisement
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This complete Sunday color comic section (dated September 17, 1933) showcases a rare pairing of early animated-character comic art with one of the most important advertising premiums of the Great Depression: the Wrigley’s Juicy Fruit “Comic Club” Free Mask” promotion.
The front page features the legendary Felix the Cat, one of the earliest global animation icons. Beneath it appears the charming comic strip Laura, printed in classic early-1930s four-color style.
Together, they represent two distinct eras of newspaper humor — Felix’s surreal slapstick storytelling and Laura’s gentle, domestic comic pacing.
The reverse side contains the vivid, full-color Wrigley’s Comic Club advertisement — the same campaign that urged children nationwide to mail in gum wrappers for masks of Popeye, Jiggs, Maggie, Barney Google, Toots, Boob McNutt, Mrs. Katzenjammer, Krazy Kat, Ignatz, Tillie the Toiler, Casper, Tim Tyler, Wimpy, and many others.
This advertisement was one of the pillars behind what would become the now-famous Einson-Freeman 1933 mask series.
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Publication Details
Date: Sunday, September 17, 1933
Publisher: King Features Syndicate
Sections:
Front: Felix the Cat / Laura
Back: Wrigley’s Juicy Fruit – “Free Comic Masks” full-color premium advertisement
(Featuring the Elmer “Comic Club” storyline)
Printer: Distributed through major U.S. Sunday newspapers, including documented Hearst affiliates and regional papers
Size: Full tabloid format, approx. 15” × 20”
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This section represents a rare dual collectible: an early Felix the Cat original newspaper page and one of the Wrigley’s Comic Club premium ads.