Funny Paste Clown Toothpaste Product Package Punch out Mask (1960s)

A colorful oddity from the 1960s, this Funny Paste Fluoride Toothpaste box doubled as both packaging and a child’s plaything. Printed directly onto the box was a punch-out clown mask, turning an ordinary household item into a piece of interactive advertising fun.

Design & Concept
The bright, smiling clown—with his straw hat, flower, and exaggerated circus features—was designed to grab the attention of kids (and make brushing more appealing). Slogans like “It’s fun to brush through the funny face” reflected the playful marketing approach of the era.

Advertising History
During the 1950s and 1960s, many companies experimented with crossover packaging premiums. Rather than just selling a product, they turned the box itself into a collectible toy. This mask reflects that golden period of novelty advertising—bridging consumer goods, childhood fun, and pop culture design.

Measures approx. 9½" x 13" when flat.