Katzenjammer Kids Comic Section - Wrigley's "Comic Club" King Features Syndicate - (August 20, 1933)

August 20, 1933 – The Katzenjammer Kids Full Sunday Comic Section

Featuring Wrigley’s Juicy Fruit “Free Comic Masks” Advertisement

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This complete Sunday color comic section (dated August 20, 1933) contains one of the most desirable premium-era advertisements of the Great Depression: the Wrigley’s Juicy Fruit “Comic Club” Free Mask Offer.
This is the exact promotion that fueled the demand for the now-legendary Einson-Freeman 1933 mask series, connecting chewing gum, newspaper comics, and children’s fantasy in a single nationwide campaign.

The front page features The Katzenjammer Kids and Dinglehoofer und His Dog Adolph, drawn by Harold Knerr under King Features Syndicate. The reverse displays Wrigley’s brilliant full-color mask-offer ad — the very page children saw that inspired them to mail in gum wrappers for masks of Popeye, Jiggs, Maggie, Toots, Barney Google, Mrs. Katzenjammer, Boob McNutt, Casper, Wimpy, Krazy Kat, Ignatz, Tim Tyler, Mac, Tillie the Toiler, and many others.

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Publication Details

Date: Sunday, August 20, 1933
Publisher: King Features Syndicate

Sections:
Front: The Katzenjammer Kids / Dinglehoofer und His Dog Adolph
Back: Wrigley’s Juicy Fruit – “Free Comic Masks” full-color premium advertisement

Printer: Originally distributed in major Sunday newspapers nationwide (examples confirmed in Hearst-owned papers across the U.S.)

Size: Full tabloid section, approx. 15” × 20”

This Wrigley’s advertisement stands as one of the defining pieces of early premium-era ephemera — the blueprint that tied gum wrappers to comic-character masks during the darkest years of the Depression.