King Royale - Quaker King Vitaman Cereal mask (1989) - complete cereal box

In 1989, Quaker’s long-running King Vitaman cereal line embraced a final wave of whimsy by offering cut-out masks printed directly on the backs of boxes. Among the designs issued was “King Royale”—a playful cartoon monarch with a jeweled crown and exaggerated grin, perfectly in step with the late 80s marketing push toward fun, collectible packaging.

Date: 1989

Brand: Quaker Oats Company – King Vitaman cereal

Character: King Royale (one of four designs in the late 80s set, including The Queen, The Clown, and King Vitaman himself)

Format: Complete cereal box (flattened) with back panel mask intact

Size: 10 x 13.5 inches

Condition: Vintage flat, uncut, clean graphics

Collectibility: While King Vitaman was never as heavily marketed as Kellogg’s or General Mills mascots, its cult following makes these late-issue mask boxes a quirky and rare survival.