Walt Disney - Pinocchio - Gilette Blue Blades - Barbershop / Large Store Display Sign Panel (1939)
Original store display fragment used during the 1939–1940 Walt Disney Pinocchio promotional period.
This surviving section contains partial images of Pinocchio, Geppetto, and Jiminy Cricket, along with full images of Cleo and Figaro. © 1939 Walt Disney Productions.
Trimmed from a larger board many decades ago and later preserved through framing.
Characters Shown (Full): Cleo, Figaro
Characters Shown (Partial): Pinocchio, Geppetto, Jiminy Cricket
Year Printed: 1939 (© Walt Disney Productions)
Mask Manufacturer: Einson-Freeman Co.
Display Promotion: Gillette Blue Blades
Display Maker: Walt Disney Productions
Type: Lithographed store display board (trimmed fragment)
Material: Printed display board/card stock
Dimensions: Approx. 23" × 23" visible area
Framed Size: Approx. 25" × 25"
Format: Original vintage shop display (framed)
Condition: Strong remaining color with expected age wear. Trimmed from the original larger display. Minor edge wear and handling consistent with retail use. Cleanly framed for long-term preservation and display.
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Rarity & Known Survivors
The Gillette Blue Blades Pinocchio mask promotion is documented mainly through surviving Einson-Freeman masks. The store displays that advertised this promotion are far rarer, with no complete examples of this specific board confirmed in major auction archives or public collections.
This example includes multiple principal characters and carries the original 1939 Disney copyright, making it one of the most significant surviving sections from the campaign.
Due to the absence of known full displays and the extremely limited number of fragments, this piece ranks among one of the rarest pre-war Pinocchio retail advertising items related to the mask premium program.