Bambi (Walt Disney) - Wheaties Cereal mask (1951) - cutout

This vintage Wheaties mask features Bambi, the beloved fawn from Disney’s classic 1942 film. Issued in 1951 as part of the Walt Disney “Fun Mask” promotion printed on the back panels of Wheaties boxes, these masks brought Disney characters into American homes in a playful, interactive way. Children would cut them out, tie them on, and step into the shoes of their favorite animated stars.

Because most Bambi masks were cut out and well-used, surviving examples today are scarce—especially with their color and details intact after 70+ years. This example is a cutout mask, reflecting the way most children enjoyed them at the time. It remains a charming artifact of mid-century advertising, cereal premiums, and Disney’s cultural influence.

Measures: 7 x 8 inches
Date: 1951
Origin: Wheaties / Walt Disney promotional mask series

Rarity: Common-to-Moderate. While Bambi was a popular character and widely distributed, cutout survivors are increasingly desirable as part of the Wheaties Disney mask set.